Worldline opens virtual showroom in metaverse

Worldline has become one of the first payments companies to enter the metaverse, with the launch of a dedicated virtual showroom.

The French payments company says it aims to bridge the gap between the network of virtual worlds and the real world for e-commerce enterprises, and provide merchants with the opportunities needed to benefit fully from the “incredible potential” the metaverse has to offer.

The Worldline metaverse showroom is located in the Decentraland metaverse in the Crypto Valley area. “This very popular and central location will enable Worldline to involve and engage its network of merchants in metaverse activities, by providing a platform and creating genuine value and customer exposure for them,” said the payment services firm.

Following the launch of its virtual showroom, Worldline says it will continue to invest and allocate “significant resources” to the development and distribution of additional metaverse-related products, specifically tailored to meet the needs of merchants wishing to enter and “thrive” in the virtual world.

For example, metaverse white label stores are being designed for merchants and will include direct payment connections to Worldline Acquiring and all payment options offered in the firm’s payment means portfolio, allowing for the “seamless and secure blending of the real and virtual payment environment”, it said.

The showroom currently includes a number of “key” features, such as a merchant of the month area, placed at the core of Worldline’s virtual land and introducing a merchant with a new product. The product can then be purchased directly via the Worldline payment engine.

In addition, a “coffee space” is powered by PAYONE - Worldline’s joint venture with the German Sparkassen-Finanzgruppe (DSV) - a leading brand in merchant services in Germany and Austria. This area will facilitate more social interaction and informal meetings between users, Worldline representatives and merchants.

There is also a virtual stage for events, with a space to host virtual product presentations and share knowledge with Decentraland users.

Sascha Muenger, metaverse expert at Worldline’s merchant services, said: “The metaverse, and Web 3.0 overall, is without doubt the next step in the development of the internet, and it is vital for us to make sure we harness the opportunities this virtual world will bring.

“Our plans involve facilitating access for our merchant base and customers, providing a secure and seamless payment process.”

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