Oasis ups online conversion using social proof messaging
Since it started using social proof messaging from Taggstar on its UK website in July, Oasis has seen a conversion rate uplift of 4.57 per cent. The real-time messages use data from the behaviour of previous shoppers to show customers if a product is trending or is selling fast. By giving shoppers extra information to evaluate and shortlist their fashion choices, they are helped to make the right product choice.
UK retailers ‘missing out on Single’s Day bonanza’
Thousands of British companies are missing out on Single's Day, the shopping event that took place yesterday in China and saw gross merchandise volume (GMV) of $38.4 billion generated by Alibaba alone - an increase of 26 per cent compared to 2018. New research from JGOO revealed that of those Chinese citizens currently buying British goods online, 85 per cent intended to purchase more, with 15 per cent intending to increase their expenditure by over 10 per cent.
Quiz partners True Fit to improve online sizing
Quiz has partnered with fashion personalisation platform True Fit to upgrade its e-commerce website. True Fit’s True Confidence solution will use data collected from the British fast fashion retailer and millions of anonymous shoppers to provide personalised fit ratings and size recommendations based on each consumer’s unique body shape and preferences. This helps customers to choose products they love in the right size for them; reducing the friction and returns.
BRC calls on next government to empower retail
The British Retail Consortium (BRC) has launched its manifesto for the coming election, calling on the next government to support the industry as it navigates a transformation driven by new technology and changing consumer behaviour.
Mamas & Papas falls into administration
Mamas & Papas has filed for administration, with six stores set to close and 73 staff being made redundant. Unprofitable sites in Aberdeen, Fareham, Leamington, Lincoln, Milton Keynes and Preston are the first to go, while the mother and baby retailer’s online business and remaining stores will continue to trade as normal.
61% of shoppers now buy groceries online
One in eight UK shoppers are doing their grocery shop online at least once a week, according to the latest food and drink report from Waitrose. The report is based on consumer research with 2,000 people of all ages, including non-Waitrose shoppers, and supported by focus groups. The findings were then combined with Waitrose sales data from the last 12 months.
Molton Brown partners Curalate for social commerce
Molton Brown is bringing social commerce onto its website after striking a deal with Curalate to drive discovery-led shopping experiences. The luxury cosmetics brand has appointed the marketing technology specialist to integrate customer images from Instagram and make them ‘shoppable’. Molton Brown will tag featured products within each picture, enabling customers to directly purchase the items.
Alibaba makes $12bn in first hour of Single’s Day
In the first minute and eight seconds of this year’s Single’s Day shopping promotion, gross merchandise volume (GMV) settled through Alipay reached $1 billion – then in the first hour it hit $12 billion. The 11.11 shopping festival - also known as Single’s Day - has become the biggest shopping event in the world, having started in 2009 with participation from 27 Alibaba merchants, to raise awareness of online shopping.
Autumn rain keeps shoppers away
UK retail footfall declined 3.2 per cent year-on-year in October – steeper than September and both the three-month and 12-month averages. The latest British Retail Consortium (BRC) and Springboard figures revealed that on the High Street, footfall saw a far steeper rate of decline than September, at 4.9 per cent.
WhatsApp gets e-commerce ‘catalogue’ feature
Facebook has launched a catalogue feature for WhatsApp, as it looks to establish the messaging app’s e-commerce tools. In March, the social media giant added a shopping feature to its Instagram platform that allowed users to click a checkout option on items tagged for sale, enabling them to pay for it within the app.
