Tesco has launched a new e-gift card service with personalisation features.

Customers will be able to tailor Tesco e-Gift Cards for the recipient with digital ‘unwrapping’ animations and personalised messages.

The launch comes as new YouGov research commissioned by Tesco among 2,113 UK adults showed that while 70 per cent view gift cards as good presents to receive, half believe they are not as exciting to open as a ‘wrapped’ gift and 42 per cent felt they are impersonal or less thoughtful.

Sigga Sigurdardottir, chief customer officer at Tesco Bank, said: “By combining personalisation with the wide choice and flexibility that our gift cards offer, our new service means that the giving of a gift card from Tesco - whether it’s to a family member, friend or loved one - is that little bit more special.”

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