British optical retailer Specsavers has signed a £17.6 million deal with Fujitsu, which will see the latter transform Specsavers’ in-store technology for its 1,179 stores located across Europe.

The transformation programme aims to enable Specsavers to deliver an improved customer experience by making better use of customer data to improve service, track orders and incidents.

The new service will facilitate Specsavers’ store availability, speed to market of new customer optical services as well as reducing the cost of delivery.

Phil Pavitt, global chief investment officer at Specsavers, said: “Fujitsu is a great partner in helping us with our international journey owing to its extensive global retail capabilities and consulting expertise. We are more than just about selling glasses; we want to change lives for the better. To do that we need to continuously adapt how we best serve customers. With Fujitsu, we are excited to be partnering with a company that shares our passion for putting the customer first.”

Rupal Karia, managing director, retail and hospitality, UK and Ireland at Fujitsu, added: “Our partnership with Specsavers is one we are particularly proud of given the scale of the project and impact it will have on both customers and employees. We are energised by the prospect of bringing together a range of our services and experience to deliver results.

“Providing Specsavers with a new infrastructure and services will ultimately help Specsavers digitise its business, making Specsavers more agile, without compromising on security. This is only the beginning, and we look forward to seeing our partnership with Specsavers develop in the coming years.”

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