E-commerce company Shopify is expanding its ‘Shop Pay’ payment service to Facebook and Instagram.
The service will be available to all Shopify merchants selling on the social media platforms.
According to the company, Shop Pay completed more than 137 million orders last year.
Instagram and Facebook users will see Shop Pay as a payment option on Facebook Pay.
Customers are able track their orders and see the carbon emissions offset from their purchase.
“People are embracing social platforms not only for connection, but for commerce,” said Carl Rivera, general manager, Shopify. “Making Shop Pay available outside of Shopify for the first time means even more shoppers can use the fastest and best checkout on the Internet. And there’s more to come: we’ll continue to work with Facebook to bring a number of Shopify services and products to these platforms to make social selling so much better.”
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