Klarna rolls out CO2 insights for consumers

Klarna has announced the launch of a new CO2 insights feature which enables users to track their shopping carbon footprint via the company’s app.

The FinTech has partnered with Doconomy, a carbon calculation tools provider, to enable banks and brands to display the carbon footprint of transactions and provides shoppers with an average kgCO2 value for every purchase.

The feature will be available to up to 90 million Klarna users across 16 markets globally.

“With fat, sugar and salt levels labelled on food we buy, why shouldn’t our CO2 emissions be just as visible?” said Sebastian Siemiatkowski, chief executive of Klarna. “This type of information shouldn’t be a premium or luxury that consumers pay for, but rather an essential part of every shopping journey."

Siemiatkowski added: “That’s why we’re upgrading our app to give all our consumers globally transparent access to their shopping carbon footprint. We all make decisions that affect the health of the planet and it’s essential that everyone has access to sound information to make smart climate choices in a simple and straightforward way.”

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