Iceland diversifies product sourcing with RangeMe

Iceland has partnered with RangeMe to streamline its buying and sourcing.

The platform, which has been joined by Vegan Trademark, Asda, and Tesco in the past few months, gives the frozen food retailer access to 800,000 products from over 200,000 suppliers.

The supermarket is using the company’s software to discover brands and products faster, connect with suppliers, and request samples.

“Joining forces with RangeMe has already transformed our sourcing and buying process,” said Andrew Staniland, trading director, Iceland. “Our customers have increasingly diverse tastes and preferences and RangeMe’s technology presents us with opportunity from the global product market on one screen.

“Embracing new technology, as we have with RangeMe, is key to getting ahead in the retail industry. This partnership has streamlined our approach to buying and sourcing and we will continue to maximise the software to supercharge our efforts to get the best-of-the-best onto the shelves in our stores as quickly as possible.”

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