During May, H&M Group brands COS, Weekday, Monki, & Other Stories and ARKET will make their collections available online in nine additional markets across Europe.

Estonia, Latvia, Lithuania, Luxembourg and Croatia will launch on 14 May, followed by Greece, Romania, Bulgaria and Cyprus on 20 May.

“As part of our ongoing digitalisation, we are pleased to roll-out e- commerce for COS, Weekday, Monki, & Other Stories and Arket in these new markets,” commented Anna Attemark, head of new business.

It is understood that H&M had planned to launch these brands last month, but was forced to delay the roll out due to the Coronavirus pandemic.

In February, H&M’s new chief executive Karl-Johan Persson announced plans to limit store openings and use existing sites to become logistics hubs for online orders.

H&M will open 200 new stores this year, while closing 175 stores mainly in Europe, China and the US.

At the end of last month, the group announced that lifestyle brand ARKET will open a digital flagship store on Alibaba’s e-commerce platform Tmall in August, following & Other Stories joining the site last August.

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