Gymshark has announced it will launch its flagship store on Regent Street next month.

The 18,000 square foot store will open on 1st October.

The company said that as well as selling Gymshark merchandise and clothing, it will also feature a number of other functions.

The store will include ‘The Sweat Room’ where classes will be held on a rotating programme. This space, which will hold around 30 classes per week, will also be used as a stage for bigger events.

Classes will include community sessions gifted by its charity partners and a Sunday brunch event with a guest professional every week.

The flagship will also include a bar where customers can book free appointments with Gymshark “experts” who will give fitness advice, as well as a hub where podcasts, panels, workshops, and screenings can be hosted and a Joe and The Juice.

“I keep having have to pinch myself that we’re going to have a flagship store on one of the most prestigious streets in the world,” said Ben Francis, founder and chief executive of Gymshark. “And now, we have an opening date, it’s all getting very real.

“The team have done an absolutely incredible job creating a store like no other and the experiences are going to be unbelievable. But what I’m most excited about, especially after the past couple of years, is that we get to hang out with our amazing community on a daily basis. I cannot wait.”

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