Currys PC World Sees 48 Per Cent Rise In Online Traffic

Currys PC World has reported a 48 per cent increase in online traffic since nationwide lockdown restrictions were implemented on 5th November, and is bolstering its video chat service to keep up with customer demand.

The electrical retailer predicts that 2020 will be its biggest year for e-commerce sales.

To cope with increased online demand, the company has added more staff to its ShopLive service, which connects customers to technical staff via video chat.

The service, which was launched in June as a response to COVID-19, started with 20 employees but has since reached 800 technical staff members.

The company is planning to ramp up to as much as 2,100 staff by the Black Friday discounting event, which is next week.

Since its launch, ShopLive has had 600,000 conversations, averaging around 7,000 a day, the company said.

Coronavirus restrictions have often triggered an upward trend for online demand and interaction in non-essential retail markets since the virus hit earlier this year.

Mark Allsop, chief operating officer, at Currys PC World, said: “We have seen our online traffic double overnight and we do not see this dwindling over the next two months, we have Black Friday fast approaching, console launches and Christmas on our radar and we are doing everything we can to ensure people can have the best Christmas possible after an intense and unique 2020."

“Our innovative platform of ShopLive and Order & Collect service, bolstered by an army of experts, will be vital in helping our customers navigate the essential tech they need.”

The company is also boosting staff numbers for its Order & Collect service. The service enables customers to order, park up and have their product delivered to their boot with zero contact.

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