Boots reduces value of loyalty card points

Boots has announced it will cut the value of its loyalty card points from 4p per every £1 spent to 3p.

The health and beauty retailer said it is changing the structure of its loyalty card programme to give customers readier access to instant savings through up to 10 per cent savings on over 6,000 own-brand products, with the changes meaning a reduction in the value of its Advantage Card points.

“We understand that more customers are looking at access instant savings, so offering 10 per cent off our Boots own brand range will give even more opportunities to save,” the retailer said on its website.

It added that the 10 per cent discount will automatically be applied when shopping at Boots’ stores and online.

The move follows Boots’ launch of its everyday range – a discount line of 60 essential products priced at £1.50 or less.

Last year Boots recorded a sales increase of 24 per cent, with the chief executive of Boot’s parent company Walgreens Boots Alliance attributing the increase to Boots’ “deep community connections and relevance to consumers”.

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