Boots launches new everyday range to help with cost-of-living crisis

Boots has announced the launch of a new everyday range of essential products priced at £1.50 or less.

The health & beauty retailer's new range includes 60 essentials across toiletries, skincare, dental, haircare and period products.

The new affordable range has been created to be easily identifiable, making it easier for customers to find the lowest prices in one easy line up, Boots said.

Available from 7 September on and rolling out in over 1,000 Boots stores across the UK in the coming weeks, the range has also been created with Boots’ promise of trusted quality, based on decades of research and science.

Jenna Whittingham-Ward, head of beauty, Boots Brands & Exclusives, said: “At a time when many people are facing choices between heating and eating and we’re all bracing ourselves for a winter of feeling the pinch more than ever, I am delighted that we’re able to offer a no compromise range to help customers make small everyday switches to help save money.”

She added: “Jessie Boot, who founded the company over 170 years ago, believed that quality products should be accessible to everyone, and I am delighted that the new everyday range delivers on those founding principles.”

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