Amazon begins flagging ‘frequently returned’ products

Amazon has begun flagging some products on its website which are frequently returned.

As first reported by tech-focused website The Information, the recently added product tags highlight the return frequency of certain products and encourages customers to check product reviews and conduct more research about the items.

An Amazon spokesperson told The Information: “We’re currently showing return rate information on some product detail pages to help our customers make more informed purchase decisions.”

It is understood that the tag is visible on Amazon’s US site, yet it was not immediately clear in what other territories the tag is currently visible, or whether Amazon is only testing the feature or planning on a permanent rollout of the tag in future.

National Technology News has reached out to Amazon for further clarification.

News of the tags follows Amazon’s failure to get a consumer price fixing case thrown out.

Initially filed in 2020 by residents of 18 US states, the case has estimated damages between $55 and $172 billion. It relates an Amazon policy that stops retailers from offering lower prices for goods sold elsewhere if they also want the product available on Amazon Marketplace.

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