Waitrose expands Deliveroo partnership across 70 new locations

Waitrose has announced that it is expanding its partnership with Deliveroo.

The delivery service will now be available across 70 new locations across the UK by the summer.

This will take the total number of locations up to 220, making up two thirds of the supermarket’s stores.

“Our partnership with Deliveroo shows the strong demand for Waitrose products and that this is one of the ways our customers want to shop with us,” said James Bailey, executive director, Waitrose. “People's plans change and the service ensures we are even more flexible around our customer's lifestyle, giving them more freedom to be more spontaneous about what they eat or drink and when.”
Almost a third of monthly Waitrose orders via Deliveroo are from customers who have not shopped with the supermarket brand before.

Waitrose will now be available in 30 new towns and cities, including Lewes, Cirencester and Newark, where the service will be live from today.

It comes only a year after the partnership was rolled out to 150 Waitrose shops following a successful trial of just five sites in 2020.

The company is also trialling Deliveroo Hop, the rapid delivery service which claims to deliver groceries to customers' doors in as little as ten minutes, taking place in Bermondsey, London.

“It’s fantastic to be able to build further on our successful and long standing partnership with Waitrose, one of Britain’s best-loved brands," said Carlo Mocci, chief business office UK&I, Deliveroo. "By expanding into these new locations, it will give our customers a greater choice of on-demand groceries and household essentials that can be delivered to their doors in as little as 20 minutes.”

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