The number of searches for Tesco Clubcard on the App Store has jumped by 815 per cent over the past year, according to new research.

Digital marketing firm ConsultMyApp and global app data company APPlyzer monitored the impressions for Tesco’s Clubcard in the App store over the past 12 months.

Analysis of the results found that consumers were searching for the app around 551 times in the first week of April 2022, with this number skyrocketing to 5,047 per day this month.

“Loyalty cards have always been popular with consumers, with Tesco’s Clubcard arguably paving the way for the entire supermarket sector,” said Mike Rhodes, chief executive and founder, ConsultMyApp. “This sudden increase in searches for loyalty apps demonstrates that they continue to be hugely valuable for consumers navigating cost of living difficulties."

The highest increase in searches was recorded in December last year after the supermarket announced it was closing its general Pay+ and Clubcard apps in favour of its new Tesco Grocery & Clubcard app.

Tesco wasn't the only retailer to see a hike in searches for loyalty apps.

The number of searches for the Asda Rewards app soared by 709 per cent over the same period.

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