Re-Fashion creates circular fashion solution with digital identities

Re-Fashion has partnered with EVRTHNG, which manages digital identities for consumer products, to develop a circular solution across for fashion industry.

The second-hand clothing website, backed by UK fashion retailer New Look, said that the two companies collaborated to encourage consumers to recycle their unwanted clothing and provide fashion providers with the ability to “make their sustainability policies a reality.”

“As this year’s COP26 highlighted, time is not on our side and we all need to act fast in the battle against climate change, as consumers and as businesses,” said Steve Lyons, director and owner, Re-Fashion. “By matching our approach with EVRYTHNG’s technology, the recycling method becomes easier to action by creating the digital identities for items either at the point of production or, as they’re processed by our team. We have a truly circular solution for fashion out in the market, as we speak.”

The partnership is currently working alongside New Look to support its sustainability efforts.

Sue Fairley, head of sustainability, New Look, said: “At New Look we strive to put sustainability at the forefront of what we do - not only responsibly buying and sourcing raw materials but also addressing circularity and ensuring that a product is repurposed and reused as much as it possibly can be.”

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