Tesco launches Clubcard-powered media platform

Supermarket retailer Tesco has launched a new platform designed to help suppliers and agencies engage better with customers and understand their needs.

The closed loop platform, backed by data science company dunnhumby, uses data from Tesco Clubcard and instore insights. Tesco is bringing together a suite of products across both online and in-store media on the platform.

Tesco Clubcard is used by over 20 million households in the UK, with nearly seven million regular app users.

Tesco Media and Insight will work with brands and agencies to share actionable insight, bespoke to their brand and customer base, to help drive better customer engagement and brand propositions.

“As the UK grocery sector evolves, we want to ensure we provide a more relevant and personalised offer to meet our customers’ changing needs,” said Alessandra Bellini, Tesco chief customer officer. “Our new platform will bring together the wealth of customer knowledge we have, with the insights from dunnhumby, and use it in a way that helps our brands to be more efficient and targeted and ultimately to serve our customers better.

“We’re excited to work with our suppliers and agencies to drive better engagement with customers and add value to their businesses.”

Dan Hodgkiss, managing director, Tesco UK, dunnhumby, said : “This new platform we’ve built with Tesco combines the scale of their customer base and the world-leading data science of dunnhumby to create a powerful closed-loop system, bringing brands closer than ever to their customers to provide unparalleled opportunities.”

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