Tesco has expanded its online F&F fashion offering with hundreds of new products and a revamped digital shopping experience as it looks to build on the successful launch of F&F Online.

The retailer said it has introduced 400 additional clothing styles, alongside more size options, online-exclusive collections, and enhanced search tools designed to help customers browse and purchase outfits more easily across its website and app.

The updated experience includes improved fashion imagery, curated styling inspiration and a dedicated F&F Wishlist feature, allowing shoppers to save their favourite items in one place.

The supermarket said the site also offers exclusive online collections, including extended colourways and occasion wear ranges. It has also enhanced the site’s search functionality, aiming to make it easier to find products by style, colour and size.

The expansion follows the launch of F&F Online and comes as Tesco reported continued growth for its clothing business. The retailer said annual F&F sales have now exceeded £1 billion, with the brand growing 5.1 per cent during the 2025/26 financial year as demand for affordable fashion increased.

Katja Ahola Klamkin, managing director of home and clothing at Tesco, said: “Our refreshed online offer across web and app brings customers more fashion choice than ever before, including hundreds of additional styles, more sizes and exclusive online ranges, as well as enhanced search tools and curated styling inspiration, making it easier to discover and shop complete outfits with confidence.”

To coincide with London Fashion Week, Tesco is also hosting what it describes as an immersive F&F pop-up at Frameless Gallery in Marble Arch, where it will showcase pieces from its autumn/winter collection and showcase its brand updates to customers.

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