Cycling apparel brand Rapha Racing is partnering with technology provider 7bridges to optimise supply chains.

Rapha Racing will use 7bridges’ AI-powered logistics technology to create more resilience supply chains in a bid to improve performance and reduce costs.

The cycling apparel brand says it has seen increased demand in the last two years, and as a result needed to optimise its supply chain and improve the customer delivery experience while controlling costs.

7bridges’ AI technology will be used to help manage the wide range of different carriers and service providers that Rapha currently works with, streamlining the invoicing process, ensuring that service levels are met, and automating the dispute and recovery process for any erroneous charges.

7bridges said the partnership will also give Rapha the sustainable and scalable platform they need to grow, with the ability to automate the integration of more carriers into their supply chain to provide a wider range of delivery options and a better experience for their customers.

Adam Caton, logistics lead at Rapha Racing, said: “We’re really excited to get stuck into the 7bridges platform and realise its potential.

“We can reduce costs and improve the performance of our delivery to customers through the auditing and analytics function on the 7bridges supply chain management platform. As our brand and global logistical operation grows, we’re looking forward to building a successful partnership with 7bridges which delivers real commercial value.”

“We’re always enthused to begin working with new, future facing clients like Rapha Racing,” said Philip Ashton, co-founder and CEO of 7bridges.

“Rapha has the vision and drive to ensure that their customer experience matches the quality of their product and are forward looking enough to want to stand out in the marketplace by wielding their supply chain as a competitive edge and a generator of insightful data that will enable smarter decisions and more performance improvements over time.”

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