Quiz sales up 11% during festive season

Sales at fashion brand Quiz increased by 11 per cent to £9.8 million in December.

The omni-channel retailer attributed its strong performance to customer demand for its “dressy occasionware”, during what was the first Christmas period in three years not impacted by Covid-related restrictions.

Quiz said that stronger demand helped offset slightly weaker than expected revenues in the weeks previous to the festive season, contributing to a three per cent hike in revenues during the three months to 31 December, in line with the Board’s expectations.

Overall, group revenues in last nine months of the year reached £75.2 million, a 23 per cent boost compared to the same period of 2021.

However, online revenues were down by 14 per cent, with traffic to the site consistent with the previous year.

Quiz says that the decline in online revenues through third-party websites was anticipated and "in-line with the Group's strategic focus on growing sales through its own website".

"We are pleased with the strong consumer demand for Quiz and the Group's sales performance during the important Christmas trading period,” said Tarak Ramzan, chief executive, Quiz. “This again reflected the benefits of our omnichannel model as well as the Quiz brand's outstanding reputation for delivering glamorous occasionwear as great value.”

The chief exec acknowledged wider macroeconomic pressures but said the company is confident its results will be in line with current expectations for the financial year.

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