Puma is to launch branded and personalised communications across 26 countries, as part of its plans to become a digital-first retailer.
The sports apparel company, which saw online sales hit record highs last year, has teamed up with operations experience management platform parcelLab to deliver its plans.
“We have continued to see our customers shop online as we develop our digital-first direct to consumer strategy, with more than a third of our sales this Christmas taking place online,” said Colette Hilton, head of retail and e-commerce at Puma. “This partnership with parcelLab allows us to further refine our already industry leading digital offering and provide our customers with the most innovative online shopping experience”.
Latest News
-
Ocado shares drop as Kroger announces closure of automated warehouses
-
Family Dollar boosts on-demand delivery with DoorDash partnership
-
WHSmith CEO resigns following accounting errors
-
Levi’s develops AI ‘super-agent’ to automate back office tasks
-
Ticket resale for profit to be banned as UK targets touts
-
Superdrug launches partnership with Just Eat
Beyond Channels: Redefining retail with Unified Commerce
This Retail Systems fireside chat with Nikki Baird, Vice President, Strategy & Product at Aptos will explore how unified commerce strategies enable retailers to tear down these barriers and unlock new levels of operational agility and customer satisfaction.
The future of self-checkout: Building a system that works for consumers and retailers
In this webinar, industry leaders discussed what the future of self-checkout looks like and how retailers can make the technology work for everyone.
© 2024 Perspective Publishing Privacy & Cookies
Recent Stories