John Lewis partners with kidswear rental platform thelittleloop

John Lewis has partnered with kidswear rental platform thelittleloop.

The retailer said the partnership will give its customers access to the biggest wardrobe of rented kids' clothing in the UK. through thelittleloop.

The range will initially launch with 51 items of clothing for babies and children up to age 12. According to the department store, the collection has been “carefully selected” to include items made from more sustainable raw materials such as recycled polyester.

The monthly plan starts from £18 which allows a customer to rent roughly 6-7 products at a time, with unlimited swaps.

Upon their return, items are professionally cleaned, mended (if needed) and rented out again at a price reflective of their condition.

When the articles of clothing reach the end of their usable life, they are recycled in the UK to “ensure nothing ends up in landfill”.

Glynis Williams, kids & baby fashion category lead at John Lewis, said: “We’re thrilled to

be launching a collection of baby and childrenswear clothing with thelittleloop, giving customers a

more sustainable option to rent high quality John Lewis clothing through a trusted partnership.

“The partnership with thelittleloop reflects our ambition to offer more sustainable ownership options and forms part of the commitment we made to our customers to reduce the greenhouse gas footprint of our textile supply chains by 50 per cent by 2030.”

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