Primark plans to cut approximately 150 roles across Ireland, the UK, and the US, with around 100 of those redundancies expected at its Dublin headquarters.

The proposed job losses represent roughly 7 per cent of the 1,500 staff based at the company's international headquarters in the Irish capital. The cuts will primarily affect roles in human resources, finance, and procurement departments.

The redundancies are linked to a proposal to outsource several support function activities to a third-party provider. It is understood that the external partner is Accenture in Mumbai.

A Primark spokesperson said: "As we continue to grow internationally, we need to evolve our operating model to best support this ambition. We're exploring how resourcing via external partners could help support our operations so that we can focus our own resources on what we do best."

The company has begun a collective consultation process regarding the proposed changes, as required by law. Ministers Peter Burke for Enterprise and Alan Dillon for Small Business and Retail have been notified of the collective redundancy plan.

"As part of this, we are now proposing that a number of support function activities move to a third party and we are beginning a collective consultation," the spokesperson continued. "This unfortunately will impact a number of Primark colleagues primarily in our head office operations."

The retailer emphasised that the decision was not taken lightly, acknowledging the impact on affected employees. "While this is all about setting us up for future success and continuing to offer great products at great prices to our customers, these are not decisions we take lightly," the spokesperson said.

"We understand how difficult this news is for those colleagues affected and we'll be working to support them as best we can."

The job cuts come as Primark faces challenging market conditions in the UK, where cautious consumer sentiment has contributed to a 4 per cent decline in sales over the 24 weeks to March 2025, despite the company experiencing stronger growth in international markets.

The restructuring reflects Primark's broader strategy to streamline operations whilst maintaining its focus on international expansion. The company, which operates the Penneys brand in Ireland, continues to invest in its retail presence, including a recent £5 million makeover of its O'Connell Street store in Dublin.

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