Luxury nail salon chain Townhouse is embarking on a major international expansion and growth drive after seeing its valuation top $130 million.

Central to these efforts is a public crowdfunding campaign, which has so far raised over £153,000 for the London-based business and is set to end in four days.

Since being launched by Juanita Huber-Millet in 2018, the business has amassed £48 million of investment and grown its footprint to 44 locations across the UK and the US.

Recent investors include American growth equity firm Cartesian Capital, which works with the likes of Burger King China, Tim Hortons and Popeyes, and Nordic venture capital firm Big Bets, which has previously invested in Huuuge Gaming and Stark Future.

Last year saw significant growth for the Townhouse, with its revenue growing from £2.1 million four years ago to £19.4 million. The firm also launched a 100+ SKU nailcare product range as it looks to move outside of salons.

Looking to build on a strong 2025, Townhouse is looking to increase its retail presence to 500 international locations. This could generate as many as 5,400 jobs. To make this happen, Townhouse has been locked in positive talks with multi-unit operators, which have led to 149 new UK franchise locations being signed.

It’s also currently undergoing negotiations with partners in Europe, the US and Asia, which are responsible for 346 locations. According to TownHouse, these talks are currently in an “advanced” stage.

Townhouse is known not only for its franchise operating model but also for its positive treatment of staff in an industry rife with exploitation, providing them with things like private healthcare, paid leave and promotions, and its reliance on technology.

At the heart of its business model is an IT system that handles booking, training, inventory management, analytics, along with in-store technology hardware such as modern kiosks. In the future, Townsquare is keen to license its software to other beauty firms, a product diversification plan that may be key to its ambitious goal of becoming a $1 billion global firm with 2,000 locations.

Jonathan Millet, CEO of Townhouse, said: “Highly fragmented consumer sectors have historically consolidated around scaled platforms in coffee, gyms, hotels and fast food but the nail category has never had a global scale brand. Our ambition is to change that.”

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