Mountain Warehouse has reported record Christmas trading, with sales up 16.2 per cent to £95.8 million in the 13 weeks to 29 December.

Online sales were up 21.6 per cent during the period.

The outdoor clothing and equipment retailer also had its busiest Black Friday on record, with sales of over £2.5 million during that 24 hours.

Mountain Warehouse, which started with a single store in December 1997, now has almost 400 stores in nine counties and plans to open around 50 new stores in 2020.

Founder and chief executive Mark Neale said: “I’m delighted to be reporting record Christmas trading for the 22nd year running, despite the snap election and some economic uncertainties around Brexit.

“It demonstrates the success of our bricks and clicks strategy and proves the doom-mongers predicting the death of the High Street are wrong,” he continued, adding: “This puts us well on course for another record year and, as a result, we are continuing to invest in more stores, new territories and our online business.”

In July 2018, Inflexion Private Equity Partners, through its specialist minority fund Inflexion Partnership Capital, invested £45 million in the business in return for a minority stake. The private equity backing has been funnelled into further development of its digital sales channels.

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