Morrisons launches ‘carbon neutral’ eggs

Morrisons has said it is the first supermarket to launch a line of carbon neutral eggs.

The move forms part of the retailer’s commitment to be directly supplied by zero emissions British farms by 2030.

The British supermarket chain is selling eggs that have come from Morrisons farms where hens are fed a soya-free diet of insects.

The process of Soya production is connected to deforestation and high levels of carbon emissions which are emitted during its transportation.

The insects used to feed the chickens are fed on food waste from its bakery, fruit, and vegetable sites.

“This is our first carbon neutral product and there will be many more to come,” said Sophie Throup, head of agriculture at Morrisons. “It’s all part of our drive to be directly supplied only by ‘zero emission’ British farms by 2030.”
Throup added: “We know our customers consider the environmental impact of the food they eat and want affordable zero emission produce."

Continued Troup:"Eggs are a regular weekly purchase for most households and so we’re thrilled that after 18 months of hard work with our farmers - these eggs are finally hitting our shelves.”

Morrisons said that an insect 'mini farm' was introduced onto the egg farm to feed the hens. Each container in the farm can help feed 32,000 free range hens and receives three tonnes of waste from Morrisons' fruit and vegetable site each week. .

    Share Story:

Recent Stories


The Very Group
The Very Group transformed range and assortment planning using Board.

Watch the full video

Smarter merchandise planning across the retail value chain
In this webinar, Matt Hopkins, Head of Retail Solutions, Board, Catherine Tooke, SVP Product & Planning, Sweaty Betty, and Subir Gupta, Managing Principal, Thought Provoking Consulting join Retail Systems Editor Jonathan Easton to discuss the findings of the recent Retail Systems report The Merchandise Planning Challenge: How are retailers harnessing technology to optimise planning and retain customers? and examine the innovations that are improving retail planning.