M&S trials in-store AR app

Latest News

M&S trials in-store AR app

By Alexandra Leonards

24/1/2022

Marks & Spencer (M&S) is trialling Augmented Reality (AR) technology at its White City store in London.

The multinational retailer’s new app ‘List & Go’ shows customers exactly where each item is located on the shop floor.

Customers can build their shopping lists on the mobile platform and navigate the store to find the exact location of each item with “real time navigation”.

The app has an interactive and detailed map of the store – showing customers the fastest route to the next food item.

Retail Systems has approached M&S for comment on its new technology.

The move comes after the retailer reported strong performance in its latest financial results.

Earlier this month, the company revealed that overall sales reached £2.9 billion during the third quarter of the year.

M&S believes it is able to deliver the increased guidance set in November last year, expecting full year pre-tax profits of at least £500 million.

Supermicro and NVIDIA’s AI Solution for Retailers

To find out more: click here

Poundland significantly reduces antisocial behaviour, aggression and shoplifting with Motorola Solutions VT100 body cameras

Retail should not be a high-risk occupation. As a company, we are focused on listening to our colleagues and customers to help them with the issues they are facing in-store and so far, the feedback on our body cameras has been excellent. They act as a great visual deterrent, help to de-escalate situations and overall, this project has significantly aided our goal to make the retail environment safer.

For further information on Motorola Solutions’ retail security products, including body cameras, click here.