UK brands launch online pop-up store in China

JD.com and the China-Britain Business Council (CBBC) are launching a new pop-up store on JD.com to showcase some of the best known and up-and-coming British brands to Chinese consumers.

The pop-up store was launched on JD Worldwide, JD.com’s cross-border e-commerce platform in mid-July to introduce dozens of high-end British brands to Chinese consumers for the first time.

For the first eight weeks, the store will focus on cosmetics, with brands featured on the store including Argentum, BarryM, Bronnley, Cowshed, fadeout, Little Butterfly, Living Sea Therapy, Re-Gen, Soft &Gentle, Technic and The Organic Pharmacy. In September, the focus will shift to baby and maternal care products, and the store will showcase brands from other categories later in the year.

Kaisi Li, deputy general manager of JD Worldwide, said: “Many brands and retailers in the UK do not yet know just how easy it is to sell their products online in China, and how big the potential market is.

“UK-based brands no longer need to invest significant time or money registering a business in China or setting up a warehouse or supply chain, or worry about any of the other roadblocks that have often prevented brands from entering China in the past. With our end-to-end cross-border e-commerce platform, JD Worldwide, they can start selling to consumers in China quickly and easily.”

Jack Porteous, assistant director of retail and the creative industries at CBBC, added: “There is huge and growing demand from Chinese consumers for high-quality, guaranteed authentic British products, particularly in categories like cosmetics and beauty. We’re looking forward to working with JD.com to showcase the ‘Best of Britain’ to Chinese consumers, and to help British brands and retailers better understand how they can tap into this massive market opportunity.”

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