Westfield London and Westfield Stratford City have signed deals to upsize stores for several global brands in 2022.

Retailers seeking larger stores at the shopping centres include Nike, Apple, Gucci, Tommy Hilfiger, Footlocker, and Pull&Bear.

Nike has almost tripled the size of its store in Westfield London to 17,000 sq ft, while Gucci has doubled its footprint for its permanent store in The Village Westfield London.

“Brands are choosing to upsize in the best locations, as we have seen with the Nike Rise store and the expansion of Gucci at The Village Westfield London, representing a broader trend among retailers,” said Kate Orwin, leasing director, Unibail-Rodamco-Westfield UK. “As these retailers invest in integrated digital and physical experiences, their focus has shifted from pure sales generation to creating a sense of community and connection for consumers which ultimately drives brand loyalty.”

The company said that the recently opened Nike Rise Concept store at Westfield London, the first of its kind in Europe, demonstrates a new retail trend which is seeing brands create immersive environments that offer customers 'off-to-online' experiences with a range of products and events.

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