Gap to cut 1,800 corporate staff

US fashion retailer Gap has announced around 1,800 job cuts as the company looks to downsize in order to balance inflation.

The company said that the roles would be cut from the company's San Francisco headquarters as part of a wider bid to find $300 million in savings.

Gap laid off around 500 corporate workers in September 2022, with this second round of cuts expected to be completed by the end of the first half of 2023.

The retailer, which is in the middle of a chief executive transition following the departure of Sonia Syngal last year, is also planning to close 350 stores by the end of the year. The company has closed 299 stores since October 2020.

The company said that it expects to take on $100-120 million in aggregate pre-tax costs. Of that total, $75-85 million would be made up of employee related expenses.

The news comes after Gap posted worse-than-expected losses for the fourth quarter of 2022 and forecast sales below estimates for 2023. It attributed this to slowing demand for apparel and challenges around its Old Navy Brand.

Gap has been significantly impacted by the global economic squeeze on lower- and middle-income households, with spending on non-essential items like clothing taking a dip across the board. Consumers are increasingly turning away from staples like Gap and towards cheaper alternatives from brands such as H&M and Uniqlo.

The company exited the UK market in 2021, and now exclusively sells online.

    Share Story:

Recent Stories

The Very Group
The Very Group transformed range and assortment planning using Board.

Watch the full video

Smarter merchandise planning across the retail value chain
In this webinar, Matt Hopkins, Head of Retail Solutions, Board, Catherine Tooke, SVP Product & Planning, Sweaty Betty, and Subir Gupta, Managing Principal, Thought Provoking Consulting join Retail Systems Editor Jonathan Easton to discuss the findings of the recent Retail Systems report The Merchandise Planning Challenge: How are retailers harnessing technology to optimise planning and retain customers? and examine the innovations that are improving retail planning.