Finsu has announced the launch of its new online platform which collates thousands of products from fashion brands to help make sustainable shopping easier for consumers.

According to the company, since going live in December last year, it has seen a 66 per cent increase in daily unique visitors, with traffic growing double-digits on a monthly basis.

The platform uses an assessment tool which enables shoppers to filter brands by their practices, compare conscious credentials, and shop online.

“The fashion industry is currently far from sustainable but there are brands, big and small, who are doing their part to turn things around,” said Frederik Muelke, chief executive and co-founder, Finsu. “Simultaneously, we know that online shoppers are increasingly looking to make choices that create a positive, or less negative, impact.

“Finsu is a new and effective channel for change-making brands and eco-curious shoppers to connect and accelerate the movement away from fast fashion and towards a globally sustainable future.”

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