East is to leverage RichRelevance’s RichRecs solution to deliver shopper-specific product recommendations across various channels. The fashion retailer says that it will be able to up-sell and cross-sell merchandise to increase sales and average order value (AOV), while creating a more engaging overall experience for consumers.

Nicklas Larson, EMEA managing director at RichRelevance, comments: “East started as a small independent boutique in London in 1984 and has since grown to over 100 stores and concessions across the UK. It is an amazing success story and we are glad to be part of their future. As the brand aspires to deliver a continual journey of discovery for their customers and improve customer loyalty, we are excited to provide the technology that enables them to personalise the product recommendations to suit each customer’s unique style and individual needs.”

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