Dixons Carphone to cut 800 jobs in restructure

Dixons Carphone will cut 800 jobs as part of a store management restructuring.

The parent company of Currys PC World stated that this would create a “flatter management structure” as it adapts to increasing online sales and falling in-store footfall.

The changes will remove retail manager, assistant manager and team leader roles, while introducing new sales manager, customer experience manager and operational excellence manager positions in stores. A consultation process has already begun with affected staff.

It will also create opportunities for staff to join its ShopLive personal shopping service, where customers are advised by sales staff via video-link.

Mark Allsop, chief operating officer at Dixons Carphone, said: “We remain committed to our stores as part of an omnichannel future, where we offer the best of online and stores to our customers.

“This proposal will ensure in-store roles are focused on giving a seamless customer experience and exceptional service across all our customer channels, whether online or in-store."

Early into the Coronavirus lockdown, Dixons Carphone permanently closed all 531 of its standalone Carphone Warehouse stores, resulting in 2,900 redundancies.

In June, Currys PC World announced it would reopen 131 of its stores as ‘Tech Help Hubs’ with facilities to recycle all old or unused tech and help customers with any tech questions they have.

The group recently reported underlying pre-tax profits of £166 million for the financial year ending 2 May - down 51 per cent year-on-year from £339 million the previous year. Pre-tax losses came in at £140 million, although this was a reduction from losses of £259 million the year before.

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