British online department store Debenhams has launched DebenhamsPay+, a new buy now, pay later (BNPL) payment option for its customers.

The service offers shoppers two flexible payment choices: 'Split It', which allows customers to pay for purchases of £15 or more in monthly, interest-free instalments, and 'Flex It', which functions like a credit card with payments spread over a longer period at a representative 29.9 per cent APR variable.

The launch follows a successful trial period that began in January 2025, with plans to extend the offering across other Debenhams Group brands in the future.

Dan Finley, chief executive officer at Debenhams Group, said: "We are on a mission to connect people with the brands they love. DebenhamsPay+ is a key part of this journey, offering more choice, more flexibility, and more freedom. Shopping should be seamless, and DebenhamsPay+ makes it easier than ever for our customers to get what they want, when they want it."

This development comes after Debenhams Group, formerly known as boohoo, recently announced the expansion of its marketplace model across its other brands including Karen Millen, PrettyLittleThing, MAN, and boohoo.

The original Debenhams brand collapsed in 2020 with 123 stores and 12,000 staff affected, before fast fashion firm boohoo acquired its name and website operations from administrators. The company has since rebranded to Debenhams Group following challenges including increased competition from cheaper fast fashion retailers and supply chain difficulties.

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