Co-op eyes 30% share of 'quick-convenience' market with Just Eat partnership

Co-op has expanded its Just Eat delivery partnership across almost 1,000 stores as part of a strategy to take up 30 per cent of the UK’s quick-convenience market.

The move follows a successful trial with the takeaway and grocery delivery service which launched in December 2022.

The service was initially rolled out to 50 stores in the UK, with the aim of expanding to 1,000 shops by Spring this year.

“Co-op is combining its physical and digital routes to market stores to further expand and grow its online reach,” said Chris Conway, e-commerce director, Co-op. “With our stores located in the heart of local communities, closer to where our members and customers live and work - we continually look to create increased flexible options online.”

The company has also recently launched robot deliveries in Greater Manchester, which will initially be available to 24,000 residents across 10,500 households.

The announcement comes a month after Co-op said it would invest more than £240 million in a new membership strategy over the next five years and launch a new price benefits membership similar to Tesco's Clubcard and the Asda rewards app.

The strategy is part of the retailer's plan to attract one million new customers, announced after it said that despite a successful 2022, the volatile economy is likely to dampen profitability this year.

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