Co-op launches Reflexis mobile systems

The Co-op is launching the Reflexis MyWork mobile task management system across its network of 2,500 stores and more than 45,000 employees.

The supermarket chain was previously inundated with information from more than 20 back office systems and 70 paper processes, in addition to email communication and staff bulletins.

This complexity negatively affected task execution, prioritisation and completion visibility and led to higher operational costs and non-optimised customer service. It has now implemented the Reflexis Real-Time Task Manager to improve store operation processes.

Co-op work stream lead Dave Tyas explained that using the solution on mobile devices digitises dozens of paper-based jobs. “Each store colleague now receives a personalised and prioritised activity – if colleagues are unfamiliar with a particular task, guidance can be requested through a “How Do I?” link which provides the step-by-step process for consistent execution across all stores.”

OP Choudary, EMEA managing director at Reflexis, said: “Users can attach in-store photos and annotate them before sharing via the system to enhance inter-staff communication and make daily in-store processes more efficient and consistent.

“This frees up time for helping customers, which is important because our recent research shows 63 per cent of UK consumers saying quick and easy access to store colleagues as crucial to the success of their shopping experience,” he continued. “Rather than having to return to the back office, store managers can now complete next-step actions from the shop floor on their mobile device.”

With improved visibility, area managers see critical information on open tasks and overdue projects, allowing them to prioritise which stores to visit and which departments to focus on.

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