Chilango introduces digital ordering
Written by Chris Lemmon
Mexican restaurant chain Chilango has adopted a new electronic point of sale (EPoS) system to enable digital ordering and loyalty technologies.
Through the digital ordering service, guests will be able to pre-order via the restaurant’s mobile app or web ordering page. The orders will be sent directly to Chilango’s EPoS, meaning it can manage remote orders and keep all financial data in one place without the need to reconcile online payments with in-store transactions.
Chilango will also leverage Swipii’s digital loyalty solution, integrating it into Preoday’s ordering platform and Centegra’s EPoS system. The loyalty programme will feature points and rewards, encouraging return visits while gathering customer data. That data, combined with information gathered via the ordering platform and EPoS, can be used to enhance marketing activity and strengthen engagement.
“We wanted to take our time developing an integrated platform that was perfect for ours and their needs. It’s why we chose to work with three market-leading technology providers – rather than choosing an all-in-one solution that might fail to meet that requirement,” explained Dan Houghton, co-founder of Chilango.
Louis Schena, co-founder and chief operating officer of Swipii, added: “We’ve been working with Chilango for a number of years now, and this truly unique offering. Combining integrated loyalty, pre-ordering and payment solutions is an advanced, but clear logical next step for a company with bold, guest-focused plans for the future.”