Champion has partnered with BounceX to improve its online offering, increasing conversions by better understanding customer behaviour on site.

Established in 1919, the sportswear brand has 34 store locations worldwide and in 2017 Champion opened its first UK flagship store on Soho’s Brewer Street. However, the company stated that in order to compete in the e-commerce space it needed to differentiate by delivering outstanding customer experience.

Over the last 12 months, Champion has changed its website infrastructure, established a sustainable New Product Introduction (NPI) process, and created a customer acquisition strategy.

By applying BounceX’s email capture techniques and identity resolution technology, Champion will be able to send relevant trigger emails and deliver onsite personalisation for existing and new customers.

Implementation is to begin in the UK initially - Champion’s number one market in Europe - with France, Germany and Italy to follow. Using BounceX technology, Champion will have the much-needed data it needs to improve site navigation, generate compelling content and potentially restructure the site at a later date based on consumer behaviour.

Nicholas Freddi, senior e-commerce marketing manager at Champion EMEA, explained: “Although email marketing and social media have given us reach and visibility, these channels compete for attention in a very crowded space.”

Robert Massa, general manager of BounceX EMEA, commented: “Today, conventional marketing strategies and teams take a siloed approach to channels such as Facebook, Google, LinkedIn and email, but behavioural email is about the full experience a prospect receives across all of these touchpoints and how they build consistency and relevancy between that individual consumer and their relationship with your business, regardless of the channel they shop in.”

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