Luxury online beauty retailer Beauty Pie says it has improved delivery lead times after bringing its logistics operation in-house and rolling out a new delivery management platform.

The retailer was previously using a third-party logistics provider which wasn’t providing the “level of control” or cost efficiencies the brand needed, said the company.

The membership-based beauty pureplay, which was founded in 2016, aims to offer customers luxury products at lower prices with an aim to “democratise” the market”.

The company sells products from third-party labs and "cuts out the middleman" by creating its own formula and using the same raw materials as bigger players, directly from suppliers, to support its cheaper product range.

Beauty Pie said introduction of the delivery management tool, developed by Scurri, alongside its decision to move logistics in-house, has sped up deliveries, improved costs, and increased its choice of carrier services.

“We were using a third-party logistics provider and decided to take a different approach,” said Robin Watkins, senior logistics manager at Beauty Pie. “It was all about having the benefit of bringing it in-house, cost was a factor, and the flexibility it offered.

"It was mainly to have control, and oversight ourselves.”

The company said that the sheer scale of the US, one of its markets, had added complexity to its management of delivery and customer experience.

It now has the ability to add more carriers and set shipping rules within the platform, which it says has allowed it to manage its logistics network more efficiently.

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