72% of frontline workers want digital communications

Almost three quarters – 72 per cent - of frontline workers would feel more connected if communications were delivered via their smartphone or tablet, according to research from software-as-a-service vendor YOOBIC.

The category of “frontline workers” includes retail employees and any other workers, such as those in hospitality, who must interact directly with customers in person.

A further 76 per cent of these workers felt communications delivered via digital formats would increase their productivity and simplify their workload.
Many millennial frontline workers - 28 per cent - reported not feeling empowered on the job according to the study, compared to 17 per cent of workers from other age groups.

Additionally, just 28 per cent of millennials find it easy to understand whether their work meets company expectations, compared to 41 per cent of workers aged over 54.

Over a third – 34 per cent - of millennial frontline employees reported feeling like they lacked a career, compared to 17 per cent for other age groups.

Mobile experiences are important for retail consumers as well as employees; 45 per cent of UK consumers would recommend a retailer if it had a world-class mobile experience, according to research by Apadmi.

“Millennials are digital natives and accordingly see mobile technology as a crucial part of daily life,” said Fabrice Haiat chief executive of YOOBIC. “Therefore, mobile workplace tools are essential as they deliver the information and communications frontline staff need to perform their best on the job.”

“These devices, and the format of the information they deliver, must be modern and user-friendly to meet millennial workers’ high expectations of technology and content.”

He added: “Providing outdated or ineffective technology will only have a negative impact on staff retention and engagement.”

    Share Story:

Recent Stories


Supermicro and NVIDIA’s AI Solution for Retailers
To find out more: click here

Poundland significantly reduces antisocial behaviour, aggression and shoplifting with Motorola Solutions VT100 body cameras
Retail should not be a high-risk occupation. As a company, we are focused on listening to our colleagues and customers to help them with the issues they are facing in-store and so far, the feedback on our body cameras has been excellent. They act as a great visual deterrent, help to de-escalate situations and overall, this project has significantly aided our goal to make the retail environment safer.

For further information on Motorola Solutions’ retail security products, including body cameras, click here.

Advertisement