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Marks & Spencer (M&S) is rolling out Hermes Play, which enables customers to access augmented reality (AR) videos on its parcel labels during the festive season. Hermes Play allows video messages to be added to parcel labels using by using the barcode.

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Talking shop: retail technology solutions from Brother
Retail Systems editor Peter Walker sits down with Brother’s senior commercial client manager Jessica Stansfield to talk through the company’s solutions for retailers and hospitality businesses, what’s new in labelling technology, and the benefits of outsourcing printing.