Online fashion retail Yoox Net-a-Porter (YNAP) has published its 2017 full year results, revealing a 16.9 per cent uptick in revenues to €2.1 billion, with more than half of sales now through mobile channels.

Over the course of the year, the retailer had 842.2 million website visits, compared with 715.5 million in 2016. Some 9.5 million orders were placed by 3.1 million active customers, with an average order value of €328.

The group strengthened its mobile offering in the year, with a strong focus on native apps – which are key for conversion, customer engagement and retention. Revamped apps were introduced, and the company also rolled out the option to receive order notifications on WhatsApp in select European markets. As a result, YNAP mobile sales exceeded 50 per cent of the group sales for the first time.

Federico Marchetti, chief executive officer of YNAP, commented: “The YNAP team’s hard work in 2017 built a business that is bigger and stronger than ever before. Our significant investments in technology and logistics ensure that the group will continue to thrive and remain the world’s leading online luxury destination.

“This year we will also see important developments as we continue to attract new brands and capitalise on the omnichannel opportunity. We look forward to launching the online flagship stores for Ferrari and Balmain, and to scaling up the next era capabilities for Valentino.”

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