American outdoor clothing brand Woolrich has chosen Fluent Commerce to boost its capability in Europe.

As part of the global investment in its customer experience and planning for future omnichannel requirements in Europe, Woolrich has selected commerce specialist Openmind to implement Fluent Commerce.

Federico Manno, global general manager for digital at Woolrich, explained: “COVID-19 has seen a massive explosion in customer preferences for online shopping and home delivery at speed.

"These enhanced capabilities mean we can be flexible and fast in managing our e-commerce orders while developing a true omnichannel experience for our customers that makes us even more convenient and easy to shop with.”

Woolrich collections are distributed in 45 countries through a network of 35 stores worldwide. The company selected Fluent Commerce to provide a flexible, cloud native order management platform which gives a single view of inventory and orders across all channels.

Specifically, this gives the retailer the ability to bring fulfilment in-house, helping improve overall customer experience.

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