Waitrose enhances digital services
Written by Chris Lemmon
Supermarket chain Waitrose has installed a new e-commerce solution from AppDynamics, designed to help deliver seamless online shopping experiences to customers. The new solution, 'AppDynamics Intelligence Platform', will allow the supermarket retailer to access insights into customer data across its online portfolio.
The new system will redevelop Waitrose.com, as well as specialist shops including Waitrose Cellar, Waitrose Florist, Waitrose Gift and Waitrose Kitchen. The retailer hopes the new service will provide a more personalised omnichannel experience for its customers.
The new system will enable Waitrose to make cross-departmental, data-driven decisions, and to correlate application insights with challenges from across the organisation. AppDynamics hopes to provide the retail with end-to-end visibility across its entire application environment, as well as access to business and performance metrics in real time.
Alex Bowles, head of IT operations and e-commerce at Waitrose, noted: “During the initial trials alone, AppDynamics has enabled Waitrose to spot previously invisible code and database-level issues that were impacting application performance, and consequently, user experience.”