Visa is partnering with Norwegian digital wallet provider Vipps to extend mobile payments across Europe.

The partnership will enable Visa clients and partners to use the Vipps platform to create their own digital wallets and offer customers new ways to pay and be paid.

The platform enables customers to use mobile devices to pay in-store or online, to send and receive money and manage their payment accounts.

Since launching in 2015, it has achieved 85 per cent market penetration in Norway, attracting 3.7 million users.

The tie up with Visa reflects the growing trend for secure, digital commerce solutions, as customers and businesses switched to mobile and online payments during the pandemic.

In Europe, over 75 per cent of Visa payments are now contactless and June saw e-commerce transactions increase by more than 25 per cent year-on-year in 20 European countries.

Antony Cahill, managing director of European regions at Visa, said: “Today, the ability to pay digitally and make cashless payments in-stores, online, in-app, is no longer just a convenience but a necessity.

“Our partnership with Vipps will make it possible for our bank partners to develop and create easy to use digital payment products and wallets, meeting the growing demand for contactless, online and mobile payments.”

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