Asos, Boohoo, Gymshark, Ocado Group, The Hut Group, and AO World have joined forces to launch the UK Digital Business Association (UKDBA), a new trade body for the e-commerce market.

The association said that with the “face of e-commerce reshaped,” UKDBA members will be “crucial in driving the UK’s economic recovery from Covid-19.”

The organisation also said it backs the government’s efforts to “create a technology driven global facing economy.”

“Our membership has helped underpin the UK as the most advanced e-commerce market in Europe,” said UKDBA founder Iain McDonald. “The British online industry is one of the UK’s greatest success stories and the UKDBA is here to champion our members, their customers’ interests, providing them a voice in a rapidly evolving world.”

He added: “With the face of e-commerce reshaped, UKDBA members will be crucial in driving the UK’s economic recovery from Covid-19, putting customers at the heart of their ambitions, whilst supporting the current government’s efforts to create a technology driven global facing economy.”

This week Asos relaunched the Topshop brand on its website after splashing out £295 million on three Arcadia brands from the administrators of the bust group.

In its purchase of the brand, it decided against buying any physical shops, instead continuing to focus on its online platform.

Earlier this month Boohoo’s £25 million purchase of Dorothy Perkins, Burton, and Wallis resulted in around 2,450 job losses.

The online fashion retailer’s buyout also did not include the brands’ 214 brick-and-mortar stores, which will all permanently close.

Share Story: