Asos relaunches Topshop brand

Asos has relaunched the Topshop brand on its website after splashing out £295 million on three Arcadia brands from the administrators of the bust group.

On the Asos homepage a banner now reads “Topshop is now a part of Asos!”, adding that shoppers should “stay tuned, the full collection is coming soon…”.

Before the administration Asos sold Topshop items through its online platform on a non-exclusive basis, but the Topshop relaunch is exclusive to Asos.

The company also plans to relaunch the Miss Selfridge and Topman brands in the same way after buying them from the administrators, although it is not known yet when they will appear online.

The £295 million deal included £30 million paid for stock across the three brands. Asos will be looking to add brand new lines to current stock to give a proper buzz to the online relaunches.

Online rival Boohoo is also said to be considering a bid for Arcadia’s Daventry distribution centre in Northamptonshire, which currently employs 700 staff.

Boohoo has already bought Arcadia's Dorothy Perkins, Wallis and Burton brands.

The Arcadia Group is said to have a pension deficit of £510 million, but this is coming down as more assets are sold off.

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