Unilever is using advanced AI and data capabilities from Google Cloud to support its business transformation, helping the company develop agentic commerce systems and revamp brand discovery.

As part of the new five-year partnership, the multinational consumer packaged goods (CPG) company – which owns household names such as Dove, Vaseline and Hellmann's – will also use technology from the tech giant to build new capabilities in brand measurement and AI-augmented marketing.

The London-headquartered company said that this will allow the business to create a "new model" for how CPG brands are discovered and shopped, as the market shifts towards more conversational and agentic experiences.

Unilever added that by migrating its integrated data and cloud platform to Google Cloud, it will build an "enterprise-wide, AI-first digital backbone" to generate demand faster, turn data into actionable insights, and respond to market shifts with "greater agility."

The organisation said that this foundation will support the development of agentic workflows—intelligent systems capable of executing "complex" tasks across its business processes.

Unilever will transition key enterprise applications and data platforms to Google Cloud, creating a "connected environment" to scale AI across the business.

Unilever said that the move will "fast-track" its adoption of pioneering technologies, combining Unilever's expertise with Google's AI capabilities.

“Technology has moved to the core of value creation at Unilever,” said Willem Uijen, chief supply chain and operations officer, Unilever. “As brands are increasingly discovered and chosen in environments shaped by AI, we must lead this shift.

“This collaboration with Google Cloud sets a new level in how technology can power commerce and growth in the fast-moving consumer goods industry, ensuring Unilever is agile, fit for the future, and equipped to unlock value at every level of the company.”

Unilever is one of the largest global suppliers of beauty & wellbeing, personal care, home care and foods products, with sales in over 190 countries and products used by 3.7 billion people every day.

It has 96,000 employees, generating total sales of €50.5 billion in 2025.

Tara Brady, president, EMEA, at Google Cloud said: “In partnering with Unilever as it boldly reimagines its business processes, we are not just modernising legacy systems; we are deploying our advanced models, such as Gemini, to create a system of intelligence that reasons, learns, and acts. This will set a new standard for agility and consumer engagement in the CPG sector.”

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