TikTok Shop partners with Royal Mail on ‘Click & Drop’ for merchants

TikTok Shop has formed a new partnership with Royal Mail to offer the postal delivery company’s ‘Click & Drop’ service to merchants using the platform.

By integrating Click & Drop, Royal Mail’s primary shipping solution, merchants will be able to print postage labels which can be dispatched on their existing Royal Mail collection, collected via Parcel Collect, dropped in a parcel postbox, or taken to a Royal Mail customer service point or Post Office branch.

Royal Mail said that merchants will also be able to see their TikTok Shop orders alongside other sales channels, all in one place.

"The partnership with Royal Mail will make our merchants' lives easier and bring considerable customer benefit by streamlining and improving the fulfilment process," said Patrick Nommensen, TikTok Shop GM of UK e-commerce. "Working with such a trusted and established organisation will save vital time for merchants and ensure our customers get their orders as quickly as possible."

Click & Drop will be available to existing TikTok Shop sellers who install the Royal Mail Click & Drop integration from the Service Market in the Seller Centre.

“People love shopping online and through social media, and TikTok Shop is a great example of that," said Nick Landon, chief commercial officer, Royal Mail. "People also love getting deliveries from their trusted Royal Mail postie."

Landon continued: "It gives them the confidence to order again, and everyone benefits from that growth. We are really excited about working with TikTok shop, helping them to grow and delivering a brilliant service to all of their customers. Sellers can rest easy knowing their deliveries are in good hands.”

In August, TikTok Shop launched a new logistics programme for merchants on its UK platform.

‘Fufilled by TikTok’ (FBT) provides picking, packing and shipping services for a fee, including same day, automated fulfilment for orders made by 7pm Monday to Saturday.

Merchants signing up to the service will hand over a volume of their stock, which is then stored at a warehouse.

TikTok explained that they don't have to store all of their SKUs at the warehouse, or use FBT for all of their products. Instead, they can select particular items which they would like to store and ship through.

After items are stored in the warehouse, when an order is placed, TikTok will pick, pack and label the merchandise.

Earlier this year, reports suggested that the social media platform is looking to massively grow its e-commerce business this year to $20 billion.

According to Bloomberg, the ByteDance-owned app is hoping to more than quadruple the size of its worldwide e-commerce operations from $4.4 billion in gross merchandise value in 2022.

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