The Works benefits from online personalisation

UK discount retailer The Works says it has seen a 37 per cent uplift in e-commerce sales after implementing an AI-powered personalised online search from RichRelevance.

Previously, The Works employees lacked visibility into their site search performance due to their black-box solution. After implementing the new Find platform, the retailer was able to highly relevant on-site search results, using real-time saw 36 per cent of online sales directly attributed to the personalised site search solution over the peak Christmas period.

Alex Beard, online trading manager at The Works, commented: “Previously, we’d employed an out of the box solution. It was restrictive in its functionality and performed very poorly at a subjective level. I say subjective, as we had no data to help us understand how it was performing at an objective level. After meeting with RichRelevance, it was apparent that they’d created a solution that really focused on providing results for the customer.”

Henrik Nambord, vice president and head of EMEA at RichRelevance, said “The Works represents a forward-looking e-commerce business that has invested in technology to ensure customers get the best possible experience when exploring its website. Getting customers to the product they want as quickly as possible is the key to a good ecommerce experience.”

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